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Start with Pro

MCP guide for founders

Less guessing. More Reels that work.

MarketingApp gives Claude Code your brand, Reels, tests and scores. Your agent plans the next Reel, cuts it and measures what happened, so you publish with evidence instead of a hunch.

Start with Pro See what it can do
  • Claude Code recommended
  • No Instagram login
  • You approve every write

The part people miss

Better inputs. Better Reels.

MCP is the bridge, not a standalone product. The workspace holds your brand, quota, Reels and audit trail. Without an active workspace, the token has nothing to read. Start there, then connect Claude Code.

  • Your workspace
  • One personal token
  • Your approval

What you get

From idea to a Reel that works.

  1. 01

    Know what to post next

    Turn a topic into a planned Reel: one changed variable, a hypothesis and a cut brief. Publishing later keeps it the same test, not a second one.

  2. 02

    See why a Reel worked

    Viral Score, hook, structure and transcript from the Reels you already analysed. A forecast, not a promise, and never a private Insights number.

  3. 03

    Get a cut worth posting

    Your agent gets the cut brief, the motion playbook and the local toolkit (mcut + Remotion). It cuts a 9:16 version with captions and motion, checks it and submits it.

  4. 04

    Know if it actually worked

    Record views at 24 h, 3 and 7 days and business outcomes. The verdict compares your Reel with your own usual Reel; a missing value stays missing.

  5. 05

    Build on what already works

    Save public Reels and the pattern you spotted. Claude Code reads the finds in your workspace instead of guessing from the feed.

  6. 06

    Turn one Reel into a launch

    Create a campaign, propose angles and assets, and read performance. Useful when one Reel becomes a launch, not just a post.

Under the hood

  • get_marketing_state
  • get_brand_context
  • get_scores
  • list_reel_analyses
  • list_own_reels
  • log_test
  • get_video_brief
  • get_editing_playbook
  • get_editing_toolkit
  • submit_cut
  • record_test_measurement
  • record_business_outcome
  • list_research
  • save_research
  • create_campaign
  • create_marketing_brief

How to start

From your data to your next Reel.

  1. 1

    Start with MarketingApp

    Create your workspace and add your product, offer and the Reels you already posted. The agent can only read what is there.

  2. 2

    Create one token

    Open Agent in the app sidebar and create a personal mct_… token. Treat it like a password; you can revoke it anytime.

  3. 3

    Connect Claude Code

    Add the server with one command, then ask Claude Code to run get_setup_check and read the result.

Claude Code

claude mcp add --transport http --scope user marketingapp https://marketingapp.io/mcp/ --header "Authorization: Bearer mct_…"

Claude Code is the recommended client. Codex, Cursor, OpenCode and other MCP clients use the same endpoint; only the config entry changes.

Other clients

Use the client you already have.

Claude Code is the recommended path because it handles the local cut and the motion toolkit well. The same MCP server works with other clients; the setup differs only in one config entry.

  • Claude Code
  • Codex
  • Cursor
  • OpenCode

Where it stops

Fast, but never on autopilot.

  • It does not post. You publish the Reel.
  • It does not read private Instagram Insights.
  • It does not invent a missing number.
  • Every write needs your explicit confirmation.

Questions

Before you connect.

Do I need Claude Code?

No, but it is the recommended path. Codex, Cursor, OpenCode or another MCP client can use the same server; the setup differs only in the config entry.

Do I need an Instagram login?

No. The workspace has no Instagram login. Research uses public Reels; your own numbers are entered by you or your agent.

Can the agent publish a Reel?

No. It prepares the script, hook, cut and motion graphics. Publishing is your action.

What does it cost?

Agent access is part of Pro. You need an active MarketingApp workspace; the MCP is included, not a separate product.

What can the agent see?

Your brand, Reels, tests, measurements, scores, saved research and Reel analyses. No private Instagram Insights.

The next Reel

Make the next Reel count.

Start with Pro, connect Claude Code and make the next Reel from your own data, not a guess.

Start with Pro See pricing

Claude Code recommended · No Instagram login · You approve every write